As per the terms of the $3.5 million funding agreement that it received in September, OPTIMIZERx filed its Form S-1 with the SEC on Monday. (I didn't see the filing show up on EDGAR, so I called the Company and they indicated that it was filed late in the day and would not show up until Wednesday due to Veterans Day.) The filing clears the way for the Company to eventually move to NASDAQ once the registration statement is deemed effective by the regulatory bodies.
Although OPTIMIZERx is still a young company, the management team is a group of seasoned veterans and they have aligned with company with a couple of the largest players in the industry through their partnership with Cegedim Dendrite (Paris: CGM) and also S&H Digital of Sudler & Hennessey, a division of WPP Group (NASDAQ: WPPGY or London: WPP).
Cegedim Dendrite (www.dendrite.com) provides pharmaceutical companies around the world with vital support for successful Customer Relationship Management (CRM) activities. With nearly 200,000 sales representatives using its products worldwide, Cegedim Dendrite is the world's leading CRM provider for the life sciences industry. This business unit, created in May 2007 when the France-based CEGEDIM S.A. Group acquired Dendrite International, also provides sales, marketing and regulatory compliance solutions in more than 80 countries.
Sudler & Hennessey (www.sudler.com) is a global healthcare marketing and communications organization with offices around the world. The network includes two global communications agencies – Sudler & Hennessey, with U.S. headquarters in New York City, and Sentrix Global Health Communications, with U.S. headquarters in Berkeley Heights, New Jersey. S&H also has specialized divisions in medical education (IntraMed Educational Group, Precept Medical Communications, and Current Medical Directions), as well as in market research and strategic planning, branding, publication strategies, sales training (HealthAnswers), and digital solutions (S&H Digital).
I think this Company bears taking a very close look at for those who want to get into a small company that has not yet been put in front of the masses. The market that they serve is enormous and they are positioning themselves right in front of a massive wave as the baby boomer generation ages and prescription medications become a larger component of everyday life.
DISCLOSURE: I am a consultant to OPTIMIZERx and own stock in the Company. On my First Capital Investors website I have an investor fact sheet available on their client page @ http://www.firstcapitalinvestors.com/client_optimizerx.php
