Tuesday, September 30, 2008

OPTIMIZERx (OTCPK: OPRX)

OPTIMIZERx (OTCPK: OPRX) announced today that it plans to partner with S&H Digital to launch the newest platform to assist in drug promotion and compliance: ADHERxE.

Full press release: OPTIMIZERx to Partner with Sudler and Hennessey.

Many people may not have heard of S&H Digital, but this is actually a very BIG development. S&H Digital is the interactive division of Sudler & Hennessey, which is one of the over 100 companies that make up the WPP GROUP (NASDAQ: WPPGY).

WPP Group, www.WPP.com is a global communications firm based out of London. WPP Group is one of the world's largest communications services groups, with more than 110,000 people working in over 2,000 offices in 106 countries.

WPP common shares are listed on the London Stock Exchange under the symbol WPP. American Depository Receipts (ADR) are traded in the United States on the NASDAQ under the symbol WPPGY.

This is a very important step for OPTIMIZERx as it further builds their brand and helps to put the company in front of every major pharmaceutical manufacturer on the planet.

Recently, OPTIMIZERx announced that they had received $3.5 million in funding from Midtown Partners & Co. LLC a FINRA member and SIPC Broker/Dealer. Given the current credit environment, this funding is looking even more impressive.

Full Press Release: OPTIMIZERx Closes $3.5M Funding


Stay tuned. This one could get interesting.


DISCLAIMER: I handle some public relations services for OPTIMIZERx and received a few restricted shares shortly after they became a public company. I have never sold any stock in this company and have no intention of doing so at this time. I just happen to really like the company and its management, so I agreed to help them on their public relations efforts, primarily regarding their press releases at this time.