OPTIMIZERx (OTCPK: OPRX) is one of the new companies that I have just begun working with and it is indeed an interesting story. This company just began trading publicly this month. The float is VERY tight and insiders control over 70% of the company. I don't expect a high volume of trading due to a $4 stock price and only about a 1.2M shares in the float, but as buyers come in and liquidity improves, I expect that the price will move a bit higher and upon completion of their financial audits and meeting listing criteria, I would think they would seek to move up to NASDAQ.
Basically, OPTIMIZERx, via its website www.optimizerx.com, provides an efficient platform for drug companies to reach potential patients. OPTIMIZERx builds out the virtual marketing and sales platform, Big Pharma pays to advertise, provide offers, discounts, trials, etc. via this platform and patients use the website to find the offers and save money.
In my opinion, a very big "key to success" for this company will be if they can attratct enough visitors to the site and get them to sign up. The internet has become a tool for many people regarding medical care these days and there are several very large networks that may be able to drive traffic. If OPTIMIZERx is able to partner up with some of these networks, in an effort to get a captive audience for their services, they could really do well and their margins would make many other companies envious.
Accelerating the network growth of OPTIMIZERx users is what allows the Company to generate revenues. For the majority of its sales, OPTIMIZERx utilizes the large advertising budget of Big Pharma and sells them space throughout the website and gets paid by the drug companies for patient referals.
The management team is a group of seasoned guys that have been in the industry for a long time. They understand that increasing their network is the primary goal to increasing the amount of users that utilize the service and therefore pay the bills.
There are several television interviews from a series that CBS did on this very subject. You can review them at the newly redesigned First Capital Investor website.
The initial Investor Fact Sheet is available for DOWNLOAD as well. As more material becomes available, I will be expanding the scope of the Investor Fact Sheet, but I wanted to have something up there for initial interest.
Keep an eye on this one, it could get interesting.
DISCLAIMER: First Capital Investors is handling Investor Relations for OPTIMIZERx and has agreed to a 1-year contract for 25,000 restricted shares.
